PART 3-HOW TO MAKE A GOOD SPEECH FOR PUBLIC PRESENTATION

 

MAKING A GOOD SPEECH

 

 

PART THREE

 

 

PART 3-HOW TO MAKE A GOOD SPEECH FOR PUBLIC PRESENTATION

 

 

Continued from part 2.....

 



Consider the use of short sentences or even short phrases for dramatic effect. Examples of short sentences: "Failure is not an option" or"The place is here. The time is now. The prize is great". Examples of short phrases: "Never again", "No excuses".

Use striking adjectives and adverbs. Not simply: "We face many challenges" but "We face many exciting challenges". Not simply: "We will work on our problems" but "We will work energetically on our problems".

Consider the use of striking images in the form of metaphors or similes. For example: "an iron curtain" (Winston Churchill, 1946), "a paper tiger" (Mao Zedong, 1946),"the axis of evil" (George Bush, 2002).

Make moderate use of alliteration in phrases or sentences. For example, some phrases: "broadband Britain", "the digital divide", "silver surfers". For example, some sentences: "The ballot is stronger than the bullet" (Abraham Lincoln, 1856) or "Now let us fulfil our mandate and our mission" (Gordon Brown, Labour Party Conference 2002) or "At our best when at our boldest" (Tony Blair, Labour Party Conference 2002).

Consider the use of rhyme. For example: "We will fight to show that we are right".

Use contrasts. For example: "Politics is war without bloodshed, while war is politics with bloodshed" (Mao Zedong, lecture, 1938) or "Never in the field of human conflict was so much owed by so many to so few" (Winston Churchill, House of Commons, 1940) or "Ask not what your country can do for you; ask what you can do for your country" (John F Kennedy, inaugural address, 1961) or "Injustice anywhere is a threat to justice everywhere" (Martin Luther King, letter from jail, 1963).

Make temporal comparisons. For example: "When the company was first founded .." or "When we first moved to this office .." and "Many challenges are still the same" or "The situation now is so different".

Make geographical comparisons. Compare and contrast your situation with other companies or other organisations or with other regions or other countries. What does this tell us?

Lets meet tomorrow for part 4......